Landing pages & websites
Conversion-focused pages designed around a business goal.
- Landing page design
- Responsive websites
- Wireframes & Figma prototypes
- Unbounce & Webflow builds
- WordPress & Elementor builds
- Visual & functional QA
Open to freelance projects & full-time/contract roles
NishaKumari
Landing pages and web experiences built to convert.
- Role
- UI/UX & Web Designer, independent
- Open to
- Freelance projects, and full-time or contract UI/UX roles
- Services
- Landing pages · Websites · Shopify & WordPress builds · UX & A/B testing
- Previously
- Senior UI/UX Designer at EMSC, 2022 – 2026
- Based in
- Gurgaon, India · Working with clients worldwide
Scroll to discover ↓
170+five-star reviews as a freelance web designer
12countries of international clients
$20k+in sales on Fiverr, as a Level 2 seller
£3Mraised by Lottie, whose MVP front end I built
Figma✱Shopify✱Shopify Plus✱WordPress✱Webflow✱Unbounce✱Elementor✱WooCommerce✱
Portfolio · 05 projects
Selected work
Five projects, one habit: make the next click obvious.
01VLine
UI/UX · Healthcare & beauty
VLine Beauty Clinic
A full redesign and rebuild for a medspa in Vernon Hills, IL, with 5x organic reach in 3 months.
View project ↗02Woxer
UX redesign · E-commerce
Subscription flow redesign
Rethinking the path from product page to subscription.
View project ↗03Lottie
Marketplace MVP · WordPress
The UK's best care homes
A free service for comparing elderly care options. I owned the front end with WooCommerce, Elementor Plus, ACF and a custom Google Maps API integration.
View project ↗04Threes Brewing
Shopify · E-commerce
Craft beer online store
A Shopify store for ordering craft beer, with delivery and pick-up in New York.
View project ↗05Codenicely
Elementor · WordPress
Codenicely
A company website built in Elementor on WordPress.
View project ↗
Case studies · 01 / 03
VLine Beauty Clinic: 5x the organic reach in the first 3 months
+402%
Organic users, year over year
2,417 vs 481 in the same window a year earlier
+514%
Engaged sessions, year over year
2,746 vs 447 in the same window a year earlier
22.8 → 16.7
Average search position
6.1 positions closer to the top of Google results
88/100
Site health score
Up 5 points after the rebuild
The challenge
VLine is a boutique medspa offering injectables, laser treatments and regenerative therapies, but its website did not match the premium brand. It was not working as a trusted educational resource or a way to win new patients.
- Outdated visual design that felt less premium than the clinic
- Limited trust-building content and weak before/after presentation
- Content structure that held back SEO and organic discovery
- Booking opportunities that were not clearly emphasised
The approach
A full website redesign and rebuild, designed for growth and conversion.
- A more elevated, luxury visual redesign
- UX architecture for easier service discovery and navigation
- Stronger before/after treatment showcases to build trust
- Clearer CTAs and booking pathways
- Technical SEO for crawlability, speed and visibility
- Content restructured around high-intent search traffic
First 3 months vs the 3 months before launch
+24%
Organic users
2,417 vs 1,948
+37%
Engaged sessions
2,746 vs 1,998
−9.1 pts
Bounce rate
Visitors staying longer
17.6 → 16.7
Average position
Ranking closer to page one
The outcome
In its first 90 days, the new site brought in more than five times the organic users and more than six times the engaged sessions of the same period a year earlier. It now works as a patient acquisition channel for the clinic.
Visit vlinebeautyclinic.com ↗
Data sources: Google Analytics 4, Google Search Console and SER Site Health Score, 3 months post-launch.
Case studies · 02 / 03
Woxer: redesigning the subscription flow across the whole site
The challenge
A subscription asks for more commitment than a one-off purchase, so every unclear choice or extra step between a shopper and "subscribe" is a chance to lose them. Woxer needed the subscription journey to feel simple and trustworthy everywhere it appeared, not only on one page.
My role
I redesigned the subscription flow for the entire website, from the first touchpoint to the subscribe page, as UX and UI designer.
1Map the journeyWalked through every place a visitor meets the subscription across the site and noted where the path was unclear or inconsistent.
2Simplify the choicesReduced decisions per screen and made it clear what a shopper gets and what happens after they subscribe.
3One consistent patternApplied the same subscription components and wording across the whole site so the experience feels the same everywhere.
4Prototype and hand offDesigned and prototyped the flow in Figma so it could be reviewed and handed over for build.
Case studies · 03 / 03
Lottie: from MVP prototype to £3M in investment
The challenge
Finding the right care for an elderly relative is stressful and confusing. Lottie set out to be a marketplace that connects elderly people to the UK's best care homes at a fair price, and it needed a working prototype to prove the idea.
My role
Between October 2020 and March 2021 I worked with a developer to build the MVP on WordPress, and I handled all of the front-end development. That covered WooCommerce, Elementor Plus, ACF and a custom Google Maps API integration.
The outcome
Lottie went on to secure £3M in investment from angel investors and industry leaders. Today it is a free service that helps families compare elderly care options and access expert advice.
What I do
Services
Design and build, end to end. From the first wireframe to a live, tested site.
E-commerce & Shopify
Stores and subscription flows that make buying easy.
- Shopify & Shopify Plus builds
- Custom templates & sections
- Product & collection pages
- Subscription flows
- WooCommerce stores
- Post-launch support
UX & conversion
Practical recommendations that turn visits into results.
- UX recommendations
- A/B testing
- Flow redesigns
- Navigation & page architecture
- Trust & CTA improvements
- SEO-ready page structure
How I work
Process
01Understand the goalStart from the business goal and the user, so every design decision has a reason.
02Structure and wireframeMap the flow and lay out the pages before any visual polish.
03Design and prototypeResponsive designs and clickable prototypes in Figma, reviewed with the client and developers.
04Build, test, refineVisual and functional QA before launch, then A/B tests to keep improving.
Website audit
Your site, audited.
I use your site like a first-time visitor, mark every point where people hesitate, then hand you a scored report and the fixes in priority order.
72/100
Seven menu items hide the one that matters. Cut to five and give the main action its own button.
A visitor can't say what you do in five seconds. Lead with the outcome, not the company name.
Three buttons compete for attention. Choose one primary action per screen and let the rest recede.
Reviews and logos sit far below the fold. Move them next to the first button, where doubt appears.
Tap targets are smaller than a thumb. Raise them to 44px and add space between links.
8 lenses I checkClarityHierarchyCalls to actionTrustNavigationMobileSpeedAccessibility
Works for landing pages, online stores, clinic and service sites, and SaaS products. Findings above are an example, not a real client.
01A scored reportEvery lens rated, with notes.
02Fixes in priority orderWhat to change first for the biggest lift.
03A 1:1 walkthroughWe go through it together on a call, and you can ask anything.
Book a 1:1 audit call →
Or email me →
Book instantly on Topmate, or send me your site by email.
Career
Experience
From a Fiverr gig to a senior design seat, and now independent.
Nov 2026 – PresentRemote
Open to new projects
Independent UI/UX & Web Designer
Taking on new projects as an independent designer, and open to new opportunities.
- Landing pages, websites and UX improvements, designed in Figma and built on Shopify, WordPress, Webflow or Unbounce
- Conversion-focused design backed by A/B testing
May 2022 – Nov 2026Remote
Senior UI/UX Designer, EMSC
Recommending and creating UI and UX updates tailored to client needs, from new websites to improving existing sites and landing pages.
- Designed high-converting Unbounce landing pages and websites in Figma
- Ran A/B tests to analyse design performance and improve engagement
- Delivered UX recommendations that met client goals
- Collaborated with teams to refine designs and deliver on time
Oct 2021 – May 2022Remote
UI/UX Designer & Shopify Frontend Developer, Sellry
Front-end design and development for Shopify Plus clients.
- Built customisable templates and sections for pages, PDPs, PLPs and global modules
- Planned approach and task distribution with the PM
- Ran visual and functional QA to reach "Ready to Launch", then supported clients after launch
Oct 2020 – Mar 2021
MVP prototype on WordPress, Lottie.org
With a developer, I created a marketplace connecting elderly people to the UK's best care homes at a fair price, handling all of the front-end development. Lottie went on to secure £3M in investment from angel investors and industry leaders.
Oct 2018 – Sep 2021
Freelance Web Designer, Fiverr
- Reached Level 2 seller status offering Shopify and Shopify Plus, WordPress with WooCommerce, and UI/UX mockups in Figma
- Collected 170+ five-star reviews
- Worked with clients in 12 countries and clocked over $20k in sales
Dec 2017 – Oct 2020
Co-Founder, weboftwo.com
Clean, functional websites for e-commerce and SME businesses, plus prototypes and MVPs for startups and new ventures. Worked in Divi, Elementor, Shopify and Shopify Plus (Liquid), and Figma.
Mar – Apr 2017
Freelancing Mentor, Code Mentor
Mentored multiple clients and solved 5-6 new problems a day, picking up the basics of five new languages, including Erlang, Rust and Ruby, within 30 days.
Toolkit
Skills & tools
Where I design, where I build, and how I work with the people around me.
Design
FigmaSketchUI/UX prototypingWireframesA/B testingResponsive design
Platforms
UnbounceWebflowShopify & Shopify PlusLiquidWordPressWooCommerceElementor PlusDivi
Front end
HTMLCSS & SCSSBootstrapFlexboxMedia queriesjQuery & JavaScript basics
Working with people
Client managementPitchingDeveloper collaborationQuick learner
About
About me
I am a creative UI/UX designer who crafts visually appealing landing pages that optimise conversion rates. I translate business goals into intuitive, user-friendly designs and focus on performance-driven interfaces.
I work closely with developers and clients, and I pick up new tools and problems quickly. That has taken me from a Fiverr gig to Shopify Plus builds, a startup MVP and a senior design role. Now I am working independently and taking on new projects.
I design for the person on the other side of the screen, and for the number on the dashboard.
What I help with
- Landing pages and websites that turn visitors into customers
- E-commerce stores and flows on Shopify, Shopify Plus and WooCommerce
- UX improvements and A/B tests that lift engagement
- Clean Figma handoffs that developers can build from
EducationBachelor's Degree in Information Technology, Institute of Engineering and Management, 2014 – 2018
Beyond the screen
When I'm not in Figma.
The things that keep my eye sharp and my ideas fresh.
Travel
26 countries solo so far, all self-funded. Every trip is a lesson in wayfinding, which is half of good UX.
Fitness
Strength training, Hyrox and marathon running. I'm also part of Niselle, a women's fitness community in Delhi.
Content creation
I make travel, fitness and daily-life content for Instagram, and work with brands on sponsored campaigns.
Cooking
High-protein desserts and recipes that taste like a treat.
See my 26-country solo travel page ↗
Instagram · Work
@design.nishaa
UI/UX, web design and behind-the-scenes of my projects.
Follow my design work →
Instagram · Travel & life
@nishaaakumari
Solo travel, fitness and daily life from 26 countries.
Follow my travels →
Instagram · Fitness
@workoutwithnish
Strength training, Hyrox and marathon prep.
Follow my training →
Good to know
FAQ
What can you help me with?
Landing pages, full websites and UX improvements for businesses. I take projects from Figma designs and prototypes through to live builds on Shopify, WordPress, Webflow and Unbounce.
Are you available for freelance work?
Yes. I am currently taking on new projects as an independent designer, and I am also open to new opportunities.
Which platforms do you build on?
Shopify and Shopify Plus (including Liquid), WordPress with WooCommerce and Elementor, Webflow, Unbounce and Divi. I also work in HTML, CSS and some JavaScript when a project needs it.
What is your design process?
I start from the business goal and the user, map the flow and wireframe the pages, then design and prototype in Figma. Before launch I run visual and functional QA, and afterwards I use A/B tests to keep improving.
Who have you worked with?
Clients and design teams across 12 countries, including the USA, UK, Canada and Australia, from startups and e-commerce brands to clinics and care services.
How do we get started?
Send me a short email about your project and what you want it to achieve. I will reply with questions and next steps.